A clear venture focus
A concise Venture Map bringing together your relevant expertise, key assumptions, conscious market position and a clear focus for validation.
You have a concrete B2B idea, initial client work or an early business model — on your own or as a founder duo. Now you want to understand who your offer truly matters to, what shape it needs to take and whether the market is willing to pay for it.
In six weeks, you will develop a focused offer, test it in 5–10 real customer conversations and turn what you learn into a committed 90-day go-to-market plan.
6 weeks · individual or founder duo · 5–10 customer conversations · concrete offer test
25 minutes · free · no obligation
Perhaps you already know the field in which you want to build something. You bring experience, professional substance and a concrete idea. There may even be initial enquiries or client work. Yet it remains unclear which audience to address first, which problem is genuinely urgent and how to turn your expertise into an offer people understand and are willing to buy.
It is easy to move straight to the next layer: a name, website, service portfolio, legal structure or business plan. But while the decisive assumptions remain untested with real prospective customers, more planning mostly creates more complexity — not greater certainty.
The Venture Acceleration Sprint moves your idea out of your head and into the market. Not through a premature launch, but through a focused process of learning and decision-making: listen, sharpen, offer, evaluate the response and consciously choose the next move.
You do not need the perfect business plan first. You need a clear offer, real conversations and the courage to test your assumptions against reality.
The Sprint does not promise a finished business in six weeks. It brings you to the point where you can decide on the basis of real market responses, develop your offer with greater precision and move through the next 90 days with commitment.
A concise Venture Map bringing together your relevant expertise, key assumptions, conscious market position and a clear focus for validation.
A concrete Ideal Customer Profile: reachable, relevant and focused enough to genuinely test the problem, language and offer.
A differentiated view of urgency, existing alternatives, buying barriers and the language prospective customers use to describe the problem themselves.
A clear value proposition and a focused offer with a defined outcome, format, scope boundaries and a reasoned pricing logic.
Documented insights from 5–10 real customer conversations and at least one concrete offer test — such as a pilot invitation, pricing conversation or actual proposal.
A concise Business Model Blueprint, credible sales story, prioritised acquisition channels and a committed 90-day go-to-market roadmap.
“Market-tested” does not mean that revenue or customer acquisition is guaranteed. It means your most important assumptions no longer appear plausible only internally; they have met real responses through customer conversations and a concrete offer test.
Before“Many people could probably benefit from this.”
AfterA prioritised and reachable target audience
BeforeAn idea shaped mainly by your expert perspective
AfterA relevant problem in the language of real customers
BeforeMany possible services
AfterA clear and focused pilot offer
BeforeUncertainty about scope and price
AfterA reasoned and concretely tested pricing logic
BeforePlanning without reliable feedback
After5–10 documented market conversations plus an offer test
BeforeHesitation around visibility and selling
AfterA credible sales story you can stand behind
BeforeMany possible next steps
AfterA prioritised 90-day go-to-market plan
Truth. Clarity. Devotion. Now. describes what develops. REFLECT — EMBODY — TRANSFORM describes how we move that development into practice together.
We examine your expertise, target audience, problem hypothesis, motivation and real constraints honestly. Customer conversations are not there to confirm your idea. They help reveal what truly matters — and what was merely a plausible assumption.
You practise articulating your offer clearly, listening without immediately defending it, naming a price and remaining present and able to act when you encounter uncertainty or rejection.
Insights become decisions: sharpen the target audience, adapt the offer and price, test again and take the next 90 days into the market with clear priorities.
Strategic sparring, embodiment and real-world market validation work together — not as a rigid sequence, but as a recurring movement.
Building a venture demands more than analysis. Becoming visible, taking a clear position, naming a price, listening closely and acting without complete certainty are embodied capabilities.
Short Ninjutsu-inspired practices involving attention, breath and movement make visible how you respond to uncertainty, pressure or resistance. This is neither athletic performance nor a mystical approach. It is about acting more consciously when a conversation moves in an unexpected direction, a price meets resistance or a familiar idea needs to be released.
That is why we work not only on the business model, but also on the stance from which you bring it into the market.
The Sprint combines intensive work together with your own execution in the market. The steps build on one another, while remaining deliberately adaptable to what real-world evidence reveals.
Approx. 3.5 hours · remote or in person by agreement
We clarify your expertise, business idea, motivation, resources and key assumptions. From this, we define a shared Sprint objective, an initial Venture Map and a concrete validation plan.
Focused remote working session
We prioritise potential audiences, examine the market and alternatives, and sharpen your Ideal Customer Profile and hypotheses for the first conversations.
Focused remote working session plus real customer conversations
You conduct structured conversations with prospective customers. Together, we evaluate which problem genuinely matters, how urgent it feels, what solutions are already used and which buying barriers exist.
Focused remote working session plus a concrete offer test
We translate what you have learned into a clear value proposition, focused pilot offer and reasoned pricing logic. You then bring that offer into a concrete market interaction.
Focused remote working session
We consolidate the business model, articulate a credible sales story and prioritise the acquisition channels through which you can realistically reach your first or next customers.
Final review session
We assess the market signals without embellishment. You make a conscious decision: continue, adapt or stop. From this, we build your committed 90-day go-to-market roadmap with priorities, experiments and next decisions.
Additional workshops, permanent on-demand availability, extensive document editing, parallel individual coaching for founders and done-for-you execution are not included.
If your direction is not yet clear, the SHIN Transition Sprint is the better fit. If your organisation already has traction and growth, leadership or execution is blocked, your topic belongs in the SHIN Scale & Transformation Partnership.
Book a free introductory callThe three offers are not a mandatory sequence. What matters is where you stand today and which next movement is genuinely needed.
FIND YOUR DIRECTION. BUILD YOUR VENTURE. SCALE YOUR IMPACT.
From inner restlessness to a direction that holds.
A real-world-tested next direction and a committed 90-day plan.
From your expertise to a market-tested offer.
A focused offer, real market signals and a 90-day go-to-market roadmap.
From organisational friction to focused execution.
A clear view of barriers, leadership priorities and a 90-day transformation roadmap.
We combine experience in transformation, leadership and execution with an approach that does not end at the concept. During the Sprint, we help you see more accurately, decide more clearly and stand behind what you have learned in real market interactions.

Co-Founder · SHIN Mentor · Leadership & Transformation
Patrice brings more than 20 years of transformation experience across Fortune 500, DAX-listed and mid-sized companies. He combines strategy with embodied leadership, shaped by international team responsibility, teaching, mentoring and many years of Ninjutsu practice.

Co-Founder · SHIN Mentor · Integration & Execution
Thomas brings more than ten years of international leadership experience. His perspective is shaped, among other things, by leading large-scale transformation initiatives within DAX organisations and by years of living and working internationally. Grounded in Ninjutsu practice, he connects strategic clarity with focus, resilience and disciplined execution.
per venture · for an individual or a fixed founder duo with no more than two participants
The kick-off takes place remotely or in person by agreement. The location and any exceptional additional or travel costs are agreed transparently before they arise.
Two pilot places
Do I need to have incorporated already?
No. What matters is not formal incorporation, but that you bring relevant expertise and a concrete B2B idea, initial client work or an early business model. Legal structure and formal incorporation are not part of the Sprint.
How developed does my business idea need to be?
You do not need a finished offer. It should, however, be more than a loose possibility: you can describe the expertise you bring, the problem you believe exists and the market in which you want to build something. If the fundamental direction is still open, the Transition Sprint is the better entry point.
Can I enter directly at Stage 2?
Yes. The three Co-Creation offers are different entry points, not a mandatory sequence. If your venture direction is concrete enough and you are prepared to test it in the market, you can begin directly with the Venture Acceleration Sprint.
Is the Sprint suitable for founder duos?
Yes. A fixed founder duo of no more than two people can participate together. Both work on the same venture, attend the sessions together and remain responsible for one shared outcome. Parallel individual coaching or resolving fundamental partner conflicts is not included.
What happens during the kick-off?
During the approximately 3.5-hour Venture Assessment and kick-off, we clarify your expertise, idea, motivation, resources and key assumptions. We define the Sprint objective and validation plan. The kick-off takes place remotely or in person by agreement.
What do 5–10 real customer conversations and an offer test mean?
You speak with people who genuinely match your prioritised target audience. The conversations explore the problem, urgency, language, existing alternatives and buying barriers. In addition, you bring your concrete offer into at least one real decision situation — for example through a pilot invitation, pricing conversation or actual proposal. Positive but non-committal feedback alone is not a market test.
What happens if the market feedback challenges my original idea?
Then the Sprint has fulfilled an important purpose. We examine the signals clearly and decide whether the target audience, problem, offer or price should change — or whether a conscious stop is the wiser decision. The objective is not validation at any cost, but a viable decision.
How much time should I plan between sessions?
In addition to the shared sessions, plan for approximately 3–5 hours per week. You will need this time for preparation, customer conversations, offer tests and the agreed implementation. Without this real-world work, the Sprint cannot deliver its intended outcome.
What support do I receive between sessions?
We agree on one shared communication channel per venture. You send one short structured progress update per week and may ask brief clarification or embodiment questions related to the agreed Sprint steps. Up to two additional 20-minute check-ins are also included across the full Sprint. SHIN generally responds within two working days. Permanent on-demand availability, additional workshops and extensive document editing are not included.
Will I receive a complete business plan or finished website?
No. You develop a concise, testable Business Model Blueprint — not a comprehensive planning document for banks, funding bodies or investors. Website creation, branding, legal, tax and incorporation advice, and done-for-you sales are also outside the scope.
Does the Sprint guarantee initial customers or revenue?
No. No credible process can guarantee another person's buying decision. The Sprint improves the quality of your assumptions, offer and next actions. Whether these lead to customers and revenue also depends on the market, the offer, your execution and the decisions of prospective customers.
How is the Venture Acceleration Sprint different from the Transition Sprint?
The Transition Sprint helps you decide whether and where you want to move professionally. The Venture Acceleration Sprint assumes a concrete venture direction and helps you test whether it can become a viable market offer.
What does “Founding Client Edition” mean?
This is the first delivery of the newly packaged offer and is limited to two pilot ventures. Participants commit to active involvement and structured feedback at the end. A public testimonial or case study is not automatically part of that commitment.
What happens during the introductory call?
In 25 minutes, we discuss your starting point, venture, expectations and willingness to engage in real market validation. You gain a clear view of the process, and we explore mutual fit. The call is free and comes with no obligation.
In a free 25-minute call, we explore whether your starting point, venture and willingness to engage in real market validation are a strong fit for the Sprint.
Book a free introductory callFree · no obligation · 25 minutes
No pressure. No sales script. An honest exploration of mutual fit.
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